Our Team
Meet our highly experienced and skilled team of advisors.
Who We Are

Andrew Baker Dip PFS
Director & Financial Adviser
Tel: 01299 821 160 | Mobile: 07885 036 035
About Andrew...
Andrew joined Financial Services in 1998 as a Financial Adviser, after working in Retail Management for almost 14 years.
In 2005 Andrew set up Eureka Financial Solutions®. The business has grown since then and Eureka currently have Advisers in the Midlands and in the South West.
As a Financial Adviser, Andrew is fully qualified under the Diploma in Regulated Financial Planning to give advice in areas such as Investments, Pensions, Mortgages and Protection. He is also a member of the Personal Finance Society (PFS) by Diploma, ensuring courtesy, honesty and fairness. His business has been built up over the years by referrals from clients for whom he has helped realise their financial goals.
Outside of work Andrew enjoys spending time with his family, walking and cycling. He is a member in a number of Business groups within Worcestershire and enjoys meeting likeminded people through networking and events.

Tel: 01299 821 160 | Mobile: 07885 036 035
About Tracey...
Tracey joined Eureka in 2018, she supports the Eureka team as a whole and enjoys problem-solving and liaising with customers, advisers and providers.
She maintains our records and ensures that efficient processes are in place to enable us to deliver excellent customer service to our clients.
In her spare time, Tracey is a leader for Girlguiding and has successfully run a Brownie Unit for many years. She is able to offer young girls in her local community opportunities to experience team work, challenges, camps, holidays and above all, fun and friendship.
Advisers

Financial Adviser
Mobile: 07711 317 606
About Benjamin...
Benjamin joined the Financial Services industry in 2005 and then joined Eureka Financial Solutions in 2013.
Benjamin focuses on putting your needs first and make sure that you are fully updated through the process until the end.
Eureka Financial Solutions® allows Benjamin to offer his clients a holistic approach to financial advice. His expertise is in many areas of lending in today’s ever changing market.

Penny Harris Dip PFS
Financial Adviser
Tel: 01905 357 099 | Mobile: 07949 359 003
About Penny...
Penny has been a professional mortgage and protection adviser for over 25 years, starting her career with five years at NatWest, where she obtained her Certificate in Mortgage Advice and Practice (CeMAP). Keen to widen her skill set, she then worked at a specialist mortgage broker, gaining invaluable knowledge about non-standard mortgages before moving to Barclays where she spent another ten successful years.
Penny has been able to offer mortgage advice from lenders across the market since 2015 and is able to tailor her advice to support each client’s individual needs and circumstances. In 2019 she joined Eureka Financial Solutions and took the decision to widen her skills and the range of advice she was able to offer completing her Diploma in Regulated Financial Planning (Dip PFS). Penny is now able to provide a full financial planning service including advice on investments and pensions.
Penny is proud that many of her existing customers have been delighted with her friendly, efficient, and professional service and have referred friends, family and colleagues to her. She is happy to offer an initial, no-obligation call or appointment at your home or place of work.
Outside of work, Penny enjoys spending time with her family, watching musicals, and going to fitness classes.

Asia Herbut
Mortgage & Protection Adviser
Tel: 01299 821 160 | Mobile: 07813 451 580
About Asia...
Asia joined Eureka in 2022 initially as a Client Relationship Manager. She has since completed all her qualifications to become a fully qualified Mortgage and Protection Adviser.
Previous to joining Eureka , Asia spent 10 years working directly with clients helping them get fitter and healthier, advising on healthy lifestyle and nutrition. She is hard working, driven, organised, always happy and very excited to challenge herself. Helping others gives her the greatest satisfaction. Nothing is ever too much trouble.
She loves healthy food, dancing and totally adores her family.

Callum Elson CeMAP
Mortgage & Protection Adviser
Tel: 01299 821 160 | Mobile: 07769 856 385
About Callum...
Callum is a seasoned financial services professional with 15 years of experience returning to his passion for providing expert mortgage and protection advice. He deeply enjoys guiding clients through the often-complex financial landscape, helping them make informed decisions that can significantly impact their lives. Whether it’s securing their first home or safeguarding their family’s future, Callum takes pride in building strong client relationships and delivering personalised solutions that meet individual needs and aspirations.
When not assisting clients, Callum enjoys spending quality time with his children, taking his dog for country walks, and exploring new destinations on his travels.
Support Team

Sarah Stone
Administrator
Tel: 01299 821 160
About Sarah...
Sarah has 7 years experience of working as an office administrator prior to joining Eureka. She likes puzzles and problem solving and enjoys being able to apply that to the work she is doing for our clients. Being able to help colleagues and clients to achieve their goals, “really brings her job satisfaction”.
Prior to working in administration, she was a qualified outdoor education and adventure activities instructor for more than 10 years.
Outside of work she loves to spend time with her two young children and family. She loves being outdoors, walking, exploring and enjoying nature.

Kerry Cooper
Administrator
Tel: 01299 821 160
About Kerry...
Previously to joining Eureka, Kerry worked for over six years in Financial Services supporting teams with administration and business submission.
She enjoys spending time with her Family, watching films together and loves doing home improvements. She is a qualified Reiki Master and helps organise a local meditation group. She always tries to maintain a positive outlook on life.

Drew Ricketts Dip PFS
Tel: 01299 821 160 | Mobile: 07885 036 035
About Drew...
Drew has over ten years of experience within the Financial Services Industry and is a qualified Financial Adviser. Drew fulfills all of our para-planning requirements, offering his analytical and solution-building skills to support our advisers in ensuring our pension and investment clients are matched with the most suitable funds and products to meet their financial goals.

Stuart Harris CeMAP
Administrator
Tel: 01299 821 160 | Mobile: 07466 441 026
About Stuart...
Stuart has worked in financial services for over 35 years. He spent 14 years at NatWest, initially in branch banking before moving into mortgage underwriting, where he met his wife-to-be, Penny.
Following a short period at a mortgage brokerage he moved into compliance and has spent the last 20 years in various compliance roles – initially specialising in mortgage and protection and more recently expanding into general insurance. The opportunity to work with Penny and the team at Eureka, arose at the end of 2024. Stuart aims to utilise his skills and knowledge to assist the continued growth and success of the business.
In his spare time Stuart enjoys spending time with his family and has interests in history, genealogy, gardening and listening to music.
What our clients say about us...
We were recommended to Penny Harris as a mortgage broker, and I can honestly say in dealing with solicitors and estate agents, Penny was by far the most pleasant part of the very stressful experience. My husband and I are both self-employed, and dreaded trying to get a mortgage. Penny made the whole experience so easy. She sorted everything we needed in a short time frame, and kept in contact throughout. This being our first house purchase, we messaged her regularly with questions and it was never too much trouble for her to talk us through everything. I recommend her to everyone, she was such a joy to deal with. Thank you Penny!
We have been working with Andy & his team for over 20yrs ever since we moved from our native Yorkshire to Malvern in Worcestershire. Eureka helped us with all sorts of financial issues at a difficult time for us, this included Mortgages, Re-Mortgages, Financial and Investment advice and also personal pension guidance and advice, always accommodating, pragmatic and willing to work with us to arrive at a solution to any queries or concerns we may have. Working with Eureka is more like working with friends and family always making the difficult minefield of personal finances easy to understand and done in such a way that there's no pressure with regards to the decision making process. They are always my first port of call for anything financial as I find Eureka really are a one stop financial advice shop.
We cannot recommend Asia highly enough for her incredible support and expertise! We needed to mortgage our farmhouse to undertake quite a complicated renovation and building project. We were disappointed to find that our own bank was not interested in helping us, as we didn’t fit standard criteria - despite being loyal customers of theirs for years. Asia went above and beyond to find the right lender for us, successfully navigating the complex requirements of our mortgage application. Her knowledge, persistence and professionalism made all the difference. Thank you so much Asia for your incredible support – we truly couldn’t have done it without you!

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